Investopedia
The leading source of finance and investing education content.
Money Moves
Finance and investing are not topics inherently social and engagement friendly. The challenge was to find ways to produce and create content that appealed to everyone from novice investors to professional financial advisors through careful metric measuring, collaboration, and creativity.
Say it with Pictures
Bringing together editorial, design, data, and social—infographics allow for a user-friendly, digestible distillation of complex financial concepts.
Byte-Sized Content
A social-exclusive editorial calendar was a focus to diversify and grow audiences. Daily terms-to-know as well as Today in Finance History are examples of broad appeal content that helped drive 5% audience growth.
Let Social Lead
Learning by metrics what content performed best allowed for a seamless collaboration between social and editorial to create content built for success.
